Stop Running a Business, Build a Profitable Brand is a practical guide designed for entrepreneurs and business owners who want to transform their business into a powerful, profitable brand.
In this book, you’ll discover how to go beyond just selling products or services and start building a brand that resonates with your target audience. Learn the key elements of brand building, including understanding your brand’s core, positioning yourself in the market, developing a unique brand character, and expressing your brand through messaging and visuals.
Are you struggling to stand out in a crowded market or are tired of competing on price? This book will show you how to attract high-paying clients by building a brand that is authentic, consistent, and highly valued.
Siloma Stephen is a highly skilled and innovative professional with expertise in various technological fields. He is the founder of Brait Academy, an initiative by Brait Consulting Limited that seeks to democratize education and empower young underprivileged youth with skills to them gain meaningful income and alleviate the high rates of unemployment.
Siloma holds an MSc. in Digital Marketing and a Bachelor of Science degree in Software Engineering. He has also obtained several professional certificates from the Metropolitan School of Business & Management UK, ISACA, Media Council of Kenya (MCK), Public Relatations Society of Kenya (PRSK) among others.
His skill set includes web development (HTML, CSS, WordPress) UI/UX, photography, graphic design, SEO, digital marketing, brand strategy among others. Siloma is affiliated with professional organizations such as the Public Relations Society of Kenya (PRSK), the Media Council of Kenya (MCK), the Photographers' Association of Kenya (PAK), and the Bloggers Association of Kenya (BAKE).