#012 AN ONLINE PRESENCE ISN’T A BUSINESS - KNOW YOUR AUDIENCE FIRST

Most people think because they have a website and social media, they have a running business." But let me ask you this are you really speaking to the right audience? Imagine selling lingerie and targeting men instead of women. You’ll be working hard but missing the mark! In today’s digital world, it’s not just about being present online; it’s about knowing exactly who you're talking to.

Understanding your audience is the foundation of building a successful brand that actually drives sales. It’s not enough to shout into the void, what I call 'shooting blanks.' Your message must resonate with the right people at the right time and on the right platforms.

If you're unsure who your audience is or how to reach them effectively, my book Stop Running A Business, Build A Profitable Brand dives deep into audience research and brand strategy. It’s a must-read if you want to turn your website and social media into real business tools that work for you. The book can be downloaded at https://braitconsulting.com/resources

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