This is How To Get Clients

I get so many inboxes of young entrepreneurs who ask me, "How do I get clients?" This is how I have grown my brand.

Rule No. 1 - Belief

I believed that it is not in my power to get clients. I stopped putting my belief in myself and my skills. I believe in a higher power and that everything is beyond my control. This has helped me overcome the seasons when my business was doing very badly. Christ has been my anchor.

Remember, "Knowledge puffs up!" Always learn that you are moving from grace to grace in your learning and business

Rule No. 2 - Know Who You Are Selling To

Most people sell for the mass market. They think that because they do good work, everyone is their client. You need to know who you are selling to.

Do audience research - Get to know their demographics, goals, lifestyle, and pain points so that you can address their needs with your product/service. This saves you the stress of having to deal with clients who just inquire but bargain on price. The Brait Brand Persona available at https://braitconsulting.com/resources will guide you in doing comprehensive audience research. This is a sample of a buyer persona for a business selling brand strategy.

Buyer Persona

Name: Jane

Age: 29 years

Gender: Female

Job Title: Personal Finance Coach

Income: KES 200,000 per month

Channels (Where are they?): Instagram, Facebook, YouTube, Tiktok

Interests (What do they like to do, wear or prefer to eat?)

i) Love doing finance coaching

ii) Reading business articles

iii)Loves good dining experience

iv) Shopping for expensive clothing

Goals (What do they want? What is their desired result?)

i) Build their brand

ii) Increase revenue

iii) To be a top young woman entrepreneur

Pain Points (What are the barriers to what they want?)

i) Accessibility of Service - A big branding firm isn't ideal for them as she is not their target

ii) They have to read through tons of resources to build their brand

iii) Don't know where to start

How Will Your Product/Service Solve Their Problems? (How will your product/service change their lives?)

My product will position them as the most preferred personal finance coach by employing a good brand strategy and visual identity

Persona Story (Based on the above, describe your persona in one paragraph)

Jane is a newly married, go-getter entrepreneur lady living in Kilimani. She loves getting good things for herself but is also a careful spender. She loves reading financial newspapers, articles, and magazines and does some heavy research before committing to doing anything.

Rule No. 3 - Go To Your Clients Don't Wait For Them Come To You

Most people think that so long as they have the skill, have a good portfolio, and have done a few gigs here and there, and their Instagram account is on point; clients will automatically come to them because they are good at what they do. That's not the case. After researching your audience, go to where your clients are; they will not automatically come to you.

Don't forget to follow me on socials for more entrepreneurial tips 

1. TikTok - https://tiktok.com/@silomastephen

2. Instagram - https://instagram.com/silomastephen