#14 YOUR PATH TO BECOMING A GRAPHIC DESIGNER IN KENYA

In today's digital world, graphic designers are in high demand across multiple industries e.g. Advertising agencies, Digital media companies, Marketing departments, Freelance platforms, Social media content creation, Branding and corporate communications etc.

Are you wondering how to get started? Don’t worry Brait Academy will equip you with the essential skills to become a professional graphic designer through self-paced pre-recorded courses and practical exercises.

The following is a step by step guide on how to get started.

To become a great designer, you must start with the fundamentals. You must be well versed with the Principles of Design. Principles of Design include balance, contrast, alignment, proximity, repetition, and hierarchy. Mastering these will help you create visually appealing work.

You must then learn Typography. Typography is the art and technique of arranging type (fonts) to make written language legible, readable and appealing when displayed. You will learn how to pair fonts and use them to convey the right message.

Next, you must learn Color Theory. Colors have the power to influence emotions and moods. By understanding the basics like how to mix colors and use them harmoniously you can create designs that catch the eye and communicate the right feelings.

Next, explore Layout and Composition. This is about arranging elements like text and images in a way that looks good and makes sense to the viewer. You’ll learn how to use grids, alignment, and spacing to guide the viewer’s eye naturally through your design.

You’ll also dive into Balance and Harmony. These principles help ensure your designs feel stable and cohesive. Whether you're working with text, images, or colors, balance and harmony keep everything working together beautifully.

At Brait Academy, these concepts are simplified and taught step-by-step to ensure you grasp them easily and effectively through our Principles of Design Course.

You must then master Adobe Photoshop. This tool is great for editing photos, creating eye-catching digital artwork, and designing banners for websites or social media. It’s your go-to for anything photo-related. You can explore our Photoshop Course here.

Next, learn Adobe Illustrator. This software is ideal for creating sharp, scalable designs like logos, icons, and infographics. It’s perfect for projects that need precision and flexibility. Explore our Adobe Illustrator Course here.

Finally, get familiar with Adobe InDesign. This tool is essential for creating professional layouts for print and digital publications like brochures, magazines, and eBooks. It’s perfect for projects that require a polished and organized presentation. Explore our Adobe InDesign Course here.

At Brait Academy, we guide you step-by-step in using these tools, ensuring you gain hands-on experience and confidence in your skills.

You must then start Building Your Portfolio. A portfolio is your visual resume, showcasing your skills and creativity. Begin by creating designs for local events, sample business cards, or logos. Use assignments from Brait Academy to demonstrate your versatility in different styles and techniques.  

Next, focus on Portfolio Presentation. Use platforms like Behance or Dribbble to organize your work. Group your designs by category, add descriptions, and highlight your creative process. Regularly update your portfolio with fresh projects to show growth and innovation.  

You must then learn how to market yourself. In the competitive world of graphic design, showcasing your skills and connecting with potential clients is essential. Start by creating content that demonstrates your expertise, such as design tips or project showcases, and share it online to attract attention.  

Next, build a strong social media presence. Platforms like Instagram, LinkedIn, and TikTok are great for sharing your work and engaging with your audience. Post consistently, interact with others in your niche, and use relevant hashtags to boost your visibility.  

Finally, leverage digital marketing strategies. Create a personal website or blog to showcase your portfolio and services. Use email marketing to stay connected with clients and run targeted ads to reach your ideal audience. Marketing yourself effectively will open more doors to opportunities and clients.  

You must then Practice, Practice, Practice. While theory gives you knowledge, it’s practice that builds your skills. Start with small projects like designing logos, posters, or social media graphics to apply what you’ve learned.  

Next, Join Design Communities. Engage with other designers on popular platforms like Behance or Dribbble, or connect with local design groups. Sharing your work and seeking feedback from peers and professionals will help you grow and refine your craft.  

You must then explore career opportunities in Kenya. Graphic designers can work in creative agencies, media houses, startups, NGOs, corporate marketing departments, or freelance on platforms like Upwork and Fiverr.  

Next, consider salary expectations. Entry-level designers can earn between 30,000 and 50,000 KES per month, mid-level designers between 50,000 and 80,000 KES, while senior designers can earn up to 150,000 KES per month. These opportunities reflect the growing demand for skilled designers in various industries.  

Your journey at Brait Academy is just the beginning. With dedication, consistent practice, and passion, you can transform your creative skills into a rewarding and dynamic career in graphic design. Remember: Every professional designer started exactly where you are now – eager to learn and ready to create! Feel free to ask questions, critiques of your work and engage in Brait Academy Community conversations. Also be mindful to help others grow as you did.

Check out fellow creatives who were at one point where you are and they now have built something of their own.

Click here to join the Brait Academy Community